Growth Marketing Collective

For B2B Startups Healing People & Planet

We build revenue growth systems to fractalize your impact

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World-class, Account-Based B2B Growth Systems

Seeded from the start for breakthrough solutions in:

Climate Investment is flowing, even amid a global economic drought. There were 115 climate VC and growth funds announced since 2021 totaling 38 Billion to invest in climate tech innovation. We’re sharpening our shovels to help VCs and portfolio companies build quickly, test their markets, and iterate fantastically fast. All so planet-saving solutions can flourish.

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Regenerative businesses envision economies that sustain the well-being of all life and organize themselves like nature - self-replenish systems. From worker-owned cooperatives to circular economics to B-corporations, and DAOs - regenerative businesses are growing fast. In fact, the number of worker owned co-operatives have doubled in the last 5 years. We’re here to make sure that number only accelerates.

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From mobile health to tele-medicine to personalized medicine and wearable devices - health innovation is growing at an exponential rate. At the same time, humans are dealing with more health crises than ever before.  We help health tech companies accelerate their missions to create healthy individuals and communities.

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Intelligent Marketing for Early Stage Companies

Proven marketing strategies, formulas & potions for fractal growth

GERMINATE: Seed Stage

Marketing Strategy

Marketing strategy & go-to-market plans

Market research & customer development

Growth Marketing

No-code, MVP prototyping & market testing

Agency evaluation & management

Product Marketing

Market Landscape analysis, differentiation & positioning

GROW: Early Market Fit

Marketing Strategy

Budgeting & channel strategy

Techstack development & automation

Growth Marketing

Pipeline & funnel growth

Team building, hiring, resourcing & training

Product Marketing

Creative, multi-channel campaigns

Revenue operations, reporting, systems architecture

FLOURISH: Growth Stage

Marketing Strategy

Branding & brand storytelling

Website launch or refresh

Growth Marketing

Collateral for each sales cycle stage (pitch decks, 2-pagers, etc.)

Content development & strategy (thought leadership, interactive quizzes, video explainers & blogs)

Product Marketing

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Our DNA for Success

Deep Audience Listening

Market research, customer development, & audience listening is paramount to marketing success at every stage. We use the right-sized scrappy & in depth market research capabilities to produce a deep and empathetic understanding of your buyer & target audiences that will nourish your whole organization.

Scrappy Hustle

We are creative hustlers that have all been at startups. We are practiced in moving quickly with small budgets and lofty goals. We find a way or make one.

Strategic Advising & Training

We dont just market for you, we build your organizations capacity to DIY.  We’ll expand your marketing tool-kit with frameworks and blueprints that save you money & time & agony. When you thrive - so does our mission.

Whole-Systems Thinking

We help your team build repeatable growth systems that are elegant and automated. We look at the big picture of your systems and how they tick and tie together.

Education & Evolution

We’ll help you navigate the tips + tricks to save money & time with how you resource your marketing work. We up-level it with AI advice, and coaching and training so that you are empowered to take the reigns in your marketing effort.

About Us

Our mission is to help launch & scale world-changing solutions for Planet Earth.

We are a woman owned-and-operated cooperative of marketers and creatives who’ve worked for the best - from Google to Amazon Watch, from Apple to the UN and unicorn silicon-valley startups and back. We create compelling, inspiring, and resonant marketing for organizations who are building new futures for humanity and planet earth. We have 50 years of combined expertise across the marketing and revenue disciplines. Inspired by living systems design & life itself -  we strive to embody a new way of doing business that is life-giving, collaborative, and most of all effective.

We are a woman owned-and-operated cooperative of marketers and creatives who’ve worked for the best - from Google to Amazon Watch, from Apple to the UN and unicorn silicon-valley startups and back. We create compelling, inspiring, and resonant marketing for organizations who are building new futures

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Founder, Growth Marketing

Michela Andrea

Marketing, Events & Content

Brittany Neff

Video, Photography & Creative Director

Bianca Greene

Graphic Artist & Market Researcher

Rose Robitaille

UX Designer & User Researcher

Pablo Alberto

A Sample of Our Success

We’ve worked at brands big and small to create irrefutable outcomes in each key marketing discipline

Growth Strategy for Conscious Business Consultancy

CRM Implementation

Paid Ads

Channel Testing

Growth Marketing

Marketing Creative

Copy Writing

Landing Page Design

Product Marketing

Time was ticking & enrollments were down. We defined a growth strategy that helped our client test new channels and invest in the successful ones.  Ultimately we helped a values-oriented business consultancy authentically market their brand.

Results: 250% Increase in qualified leads

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An ASAP Product Marketing Launch tied with a bow

Market Research

Landing Page Design

Product Packaging

Product Launch

Event Marketing

Go-to-Market

Social Media Launch

Virtual Events

8 weeks to launch a business at the UN Conference on Climate (COP26)? No problem. In partnership with Nature4Climate we worked with an early stage startup to position, package and launch a climate business idea onto the world stage.

Results: 33 MQLs, 4 partner leads

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Growth Marketing Systems as a Service

CRM Management

Marketing Operations Strategy

Landing Page Design

Campaign Marketing

Paid Ads

Growth Strategy

Product Marketing

A completely swamped CMO at a Series A health tech startup needed to meet ambitious revenue goals with zero headcount or expertise in-house…We provided a satellite team of 3 & built the repeatable marketing growth system of this CMO’s dream.

Results: 75% of markiting attributed deals

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We’re all about tech-stacks that stick

We know how to stack the best-in-class marketing solutions from the start so you never have to overhaul.

And finding your channel-market fit

If there’s a channel, we’ve tested it.  We’ll cut through the clutter & find your optimal channel-market fit.

You’re in Good Company

We created measurable value for 15+ organizations & we’re just getting started

Daniel Swid

Co-Founder
Nature Tech Nexus

Blew past all expectations, hit the ground running, and brought in key collaborators at just the right moment. Super sharp, Michela iterates fluidly between strategy and execution with big vision, clear communications, lots of smiles and positive vibes. She understands how both startups and enterprise organizations operate and crafts win-win-win growth scenarios everyone involved can be proud of getting behind.

Jenna H.

VP Marketing
Series A Tech Startup

Working with Michela’s team was a highly professional experience. They were thought partners throughout the process.  They are experts in B2B & ABM marketing and now, so are we. As a startup, it is critical my agency move quickly and create impact with little direction as I am stretched thin. The depth of knowledge and experience with different channels, workflows, campaign tactics and what works meant we had successful campaigns without expensive learning curves. 

Daniel Swid

Co-Founder
Nature Tech Nexus

Blew past all expectations, hit the ground running, and brought in key collaborators at just the right moment. Super sharp, Michela iterates fluidly between strategy and execution with big vision, clear communications, lots of smiles and positive vibes. She understands how both startups and enterprise organizations operate and crafts win-win-win growth scenarios everyone involved can be proud of getting behind.

Blogs & Resources

4 Regenerative Organizations that are Healing the Planet

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Tutorial

How to Plant Trees While Serving Ads

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Blog post

6 Golden Strategies To Maximize B2B Ad Spend

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Thought Leadership

Closing the Gender Pay Gap in Sales and Marketing

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Lets Start Something Together

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